JOYGOOD got their new product packaging by running a design contest:
We need KICK ASS packaging for our Organic Superfood product!
Check out JOYGOOD's Product packaging contest…
Food & Drink
Other color requirements
***USE PROVIDED COLOR PALETTES and Hex codes
Description of the product
SUPER SHROOMS is a blend of 4 amazing functional mushrooms: Lions Mane, Chaga, Cordyceps and Maitake. - A superfood adaptogen powder that can be added to smoothies, coffee or your favorite recipe.
Description of the product target audience
Our audience is health conscious men and women ages 30-70! Our customers care about what they put into their body and are willing to go the extra mile to include adding mushrooms daily for longevity and overall wellbeing. They will shop at higher end stores like Whole Foods, sprouts, erewhon.
---The FRONT COPY ---- 1. Copy brief -Front copy needs: a. Logo (CIRCLE OR HORIZONTAL depending on layout) b. Product Name: SUPER SHROOMS c. LION'S MANE. CORDYCEPS. CHAGA. MAITAKE d. ENERGY . FOCUS . ANTI-AGING . IMMUNITY e.USDA Organic Symbol f.. Net Wt/Oz at center bottom g. "filled with joy" text across the top tear pouch ————————————— 2. Design style *Overall feel: Modern, Funky, Bold, Hip *Color theme: Please use the color pallets provided for your comps *Background: Colorblock, Funky Pattern, Funky Mushroom Pattern, Gradient *Packaging: We will be printing this on matte material so please comp your design as matte NOT SHINY if possible *FONTS: LOGO font is Kinsale and other is GREATDOME. Please reference the images for font styles to be experimented with for SUPER SHROOMS and other wording. SUPER SHROOMS should be bold/black sans serif OR a funky yet still readable retro font with a warp effect (SEE REFERENCE FONTS) Packaging: we will be printing this on matte material Our logo, the product name “SUPER SHROOMS” should stand out and be bolder than the rest. Nothing TOO busy on the front as we do not want to overwhelm our customer. The product SUPER SHROOMS and in a smaller font and size include the mushrooms in uppercase: LION'S MANE. CORDYCEPS. CHAGA. MAITAKE (There are several examples from our competitors that have been provided in the reference images of this) – We want to stand out among them. They seem boring. ALSO Include somewhere: . ENERGY . FOCUS . IMMUNITY . ANTI-AGING We want our customer to see it on the shelves of stores next to its competition. While yes we want our logo to be important we feel that knowing what you are buying by looking at the package is most important. We would like the USDA organic symbol on the lower front (not too big) The net wt/oz somewhere small center bottom. At center top we would like “FILLED WITH JOY” across the tear part of the packaging. Keep above the tear line so that the wording comes off completely when package is opened. Please experiment with color, color blocking, gradients. All color schemes and style ideas have been added to reference section. ----On the BACK please include BUT NOT IN this order: Reference competition images for placement. Nutrition related info and facts shall be on the right side. The provided nutrition label example image is in the references. Suggested use: Add one teaspoon of SUPER SHROOMS to boost your coffee, tea or smoothie daily. Mix well and EN-JOY! Small info: This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Please consult your health care provider if you have any questions about this product. Store in a cool, dry place. TESTED FOR HEAVY METALS HOT WATER EXTRACTION NO ARTIFICIAL INGREDIENTS Follow us @joygoodco Manufactured for JOYGOOD PO BOX 54632 Irvine, CA 92619 firstname.lastname@example.org Certified Organic by Organic Certifiers For more information, please visit: www.shopjoygood.com SUPER SHROOMS is the ultimate blend of four powerful mushrooms with extraordinary capabilities that will put you on top of your game. Lion’s Mane is excellent for cognitive function and brain health; Awaken your inner Einstein! Maitake boosts your immune system and protects you from nasty pathogens; Kick the sniffles goodbye. Cordyceps is a natural energy booster that enhances stamina and reduces fatigue; Power through those long days like a superhero! Chaga is a powerful antioxidant and anti-inflammatory; Relive your glory days with this superstar adaptogen. Bottom Line: SUPER SHROOMS will keep you feeling awesome all day, every day! Don't even trip, you made the right choice. There is nothing left to do but smile. Include small badges - NON GMO logo, Vegan LOGO, PALEO logo, Dairy free logo, soy free logo, PLEASE place a mock barcode until our UPC is finalized. Thank you.
What to avoid
Please avoid any fonts that are NOT within the direct font family OR please at least keep them very similar in style to what has been provided in the brief. Nothing too thin or serif like. If you purchase a font similar it will be added to the total at the end from us. Avoid excess white areas if possible. Keep colors gender neutral as much as possible for target audience.
Ps File - Package Sizing is in the Reference Images
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
JOYGOOD collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Went above and beyond! Worked so hard and created a package that is AMAZING. We cannot wait to share with the world. We will be recommending to everyone and plan to hire ASAP again. :)
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Our product wil be used by educated IT workers or people in genreal who work mostly by sitting on a chair and watching o
Male/female older than 30, foodie, interested in organic food and really artisanal process. Someone who travels looking
We would like to sell this product to people who want to buy high quality premium ice cream in supermarkets.
Our coffee will be sold to Restaurants, Cafes, direct to consumers. Our target audience is (people in their 20-40's), wh
Our target audience is 25-45 year olds. We trend about 75% women followers. We are definitely a coastal vibe here in Cha
Anyone who loves flavor on their food. 20-40 males/female
Health conscious people who don't want chemistry