muy comunicativo y paciente con nuestras solicitudes, que eran muy lentas
- Albert - Nadiprana
Excellent work as always!
How aliciaMw started their product packaging journey
Mix of colours, blend of colour, text hierarchy
bold colour at top, however not sure about all the white space
use of foil
use of respective body part in design. However we do not want it as obvious. subtle please
like how image wraps around carton.
But this is too big for us and too prominent. Also note: Our product is for HAIR!!!!
Another example of scientific body image. Note: Our is a hair shampoo though.
Other color requirements
Pantone 248, Pantone 288, gold foil
What industry do you think your business is most related to?
Medical & Pharmaceutical
Dermatological Eczema & Dry Scalp Shampoo
Description of the product
Our Dermatological Shampoo is a new high quality medicinal product (using the latest clinically trialled ingredients) designed for scalp affected by dryness, mild eczema or mild psoriasis. This product is a new addition to a range of Dermatological products for eczema and other dry skin conditions. Our brand personality: trusted, clinical & highest quality, needs to be reflected in our packaging.
Description of the product target audience
Primary target market women 25-50. However, all genders and all ages including infants suffering from eczema, dandruff or cradle cap will use the product. Our target market will purchase in a pharmacy after self diagnosing thier condition. She wants to clearly understand how the product will help her, paying particular attention to ingredients (inclusions and exclusions). It can be very confusing to shop this category, due to the number of competitive products and varying claims made by each.
We want you to redesign/refresh our carton design template for the Dermatological range. We have included the existing carton template in the attachments - product name "Extra Relief Cream", The new template design is for our new Shampoo product and MUST include key elements to ensure it is considered part of the current existing range. The new design may be used across the various formats in the future. We have attached draft art files (inc die line) of the Shampoo carton as a starting point. Copy (attached as a word document) should override the draft art.
Key elements include:
- Standard shaped carton
- Front of pack: MUST include the Purple, blue & gold foil wave design, (see ai files)
- Front: MUST have Pantone 248 prominent. Competitive products are predominately blue in colour, blue can be used in a minor way. Shelf impact is important.
-Front: MUST highlight secondary level text effectively "to relieve..."
-Front: small text listing active ingredients MUST be positioned under product name in text size no less than 2.5mm (a regulatory requirement)
-Front: "AUSTL#" needs to be positioned at bottom of design. It can be on the side if you wish and it can be vertical
-Front: "Cortisone Free" (key call out)
-Front: "With Jojoba Oil" must be positioned clearly away from product name
-Front: Include Eczema logo
- Font should be sharp, clinical, clearly legible. Use of the existing font - "Futura" is preferred but not mandatory.
- Stock images are not to be used unless of a pattern/icon
- Attached copy details front, side and back panels.