Modern bag design for an Honest, Happy, Healthy Frozen Shrimp EZ Bag

Food & Drink

Prime Shrimp

www.primeshrimp.com

Prime Shrimp

Shrimp You Can Trust from Pond to Plate. Prime Shrimp offers a consistent superior quality shrimp. Sustainably farmed, no antibiotics ever, and responsibly sourced from Latin America (Ecuador), only from the world’s most advanced farms with the highest International Certifications. Prime Shrimp is frozen at peak freshness to maintain the best taste, texture, higher quality, and color. Prime Shrimp is peeled and packed in the U.S.A. After decades of experience in the global seafood industry and years of research and development, we built our state-of-the-art facility to bring automation and precision to every step of farmed shrimp processing. The hands-free automation in our domestic, state-of-the-art facility creates a new standard in size uniformity, processing precision, quality consistency, and food hygiene.

We are targeting people that look for a great product in terms of flavor and texture. Customers that look for a product that is convenient, consistent, and healthy. Customers that look for brands that are transparent with their product and processes. Customers that want high-quality seafood at the reach of their hands, anytime.

Package design (Stand-up pouch E.Z. Bag): This bag will live in self-service open freezers or vertical swing glass door reach-in freezers in the grocery stores. In many cases, the bags will be behind a glass door, the reason why we want the design to be highly attractive. The concept needs to consider that in many cases, the bag visibility can be affected behind the glass door (even a foggy door) compared to a regular store shelf.  We want to show the real product, and there should be a window to clearly see what is inside the bag (I.Q.F. shrimp). Customers on the freezer aisle won’t open every single door to look at what’s out there; they will open the door when they found the product they are looking for.

Given the constraint we might have because of the freezers, it is essential to consider a high-impact clean design, with excellent legibility font size and coloring. The bag should communicate all our benefits from behind the glass.

Every design category has flexible pricing for all budgets. Product packaging starts at £359.