Classic Harvest got their new product packaging by running a design contest:
Organics!! Fruit line of Five Fresh Citrus Fruits
Check out Classic Harvest's Product packaging contest…
Food & Drink
We grow and sell Citrus to US and Canadian Supermarkets. Fruit is then sold to consumers loose or in bulk. Our target consumer is the Mom shopping and spending on produce and groceries every week - who wants organics and natural foods because its better for her children! In the US this consumer could have a wide ranging income and shop at stores like: Wal-Mart, Aldi's, Costco, Wholefoods or your corner Green Grocer.
What's your vision?
**Update 30July**see below We are launching an Organic Citrus line. The centerpiece of the product line will be bags sold in supermarkets, complemented by matching shipping cartons and PLU stickers. (A PLU is the little round sticker you find on fruit) We need a bag design for our line of organic citrus. There are 5 different fruits: Oranges, Lemons, Mandarins, Grapefruit and "Citrus". The bag for all 5 flavors will be almost exactly the same, just with different fruits. So you'll create one general design for the bag, and the only difference being the fruits." "Citrus" is generic bag that will be used for citrus fruit that is only harvested in small volumes - like minneolas, satsumas, cara caras, limes Design Elements should include: ~ the word ORGANIC - clear and loud! ~ fruit name - Oranges, Lemons, Mandarins, Grapefruit or Citrus ~ product line title - "Organic Harvest" or "Organic Harvest by Classic Harvest" ~ USDA Organic Logo ~ Classic Harvest Logo (on back bag) ~ Drawing or picture of fruit. (Citrus can include oranges, lemons, mandarins, grapefruit, minneolas - no limes) ~ a nod to our signature swirl - see our logo and swirly fruits uploaded for example Inspiration/ideas include - we have uploaded lots of examples: ~ natural foods and farm stand ~ Chalkboard signs including colored and white chalk (common now in starbucks and grocery stores) ~ Old fashioned crates from farms - chalk drawings or watercolor drawings of fruit Bags - need three styles (Oranges, Lemons, Citrus) ~ bags are a film that repeats and wraps around bags so it can be used for various bag sizes (we have uploaded examples of graphic proofs and pics of bags - please open PDF examples) ~ design fit on template from film manufacturer ~ FRONT of bag - MUST include: ~ "ORGANIC" this must be biggest and clearest! ~ Variety - Oranges, Lemons, Mandarins, Grapefruit, Citrus ~ Title "Organic Harvest" or "Organic Harvest by Classic Harvest" ~ USDA Organic Logo ~ drawing of fruit ~ BACK of bag - MUST include: ~ Classic Harvest Logo ~ spot for text - approximately 250 words ~ marketed by: Classic Harvest, LLC Dinuba, CA 93618 ClassicHarvestProduce.com (barcode, weight, etc will be added with sticker so you dont need to worry about that) Deliverables: Font file AI file with Vectors for each fruit List of colors used **update 30July** adding comments for clarity... ~ the design will be on a film that repeats itself, depending on weight of bag 2-4lbs panels of design will show, but they will be cut off. design should not have hard lines (borders-horizontally)across but should flow. ~ please see in the notes about the cartons and keep that in your mind on the film.. the design needs to be adaptable to simplified carton design - USDA logo must be prominent and cannot be changed. ~ please be sure to look at the attachments - if your idea includes a chalkboard look - needs to be more than white font on black. ~ if you use stock imagery - please be sure similar look is available in all four fruits - lemons, oranges, mandarins, grapefruit ~ fruit often has different names in various parts of the world so a bit of translation: ~ mandarins are sometimes called Satsumas, Clementines, Mandarinas, Murcotts ~ grapefruit also called: Pummelos, Toronjas ~ Oranges we are selling are Navel oranges with a bright orange skin vs thin skin oranges
After bags are designed - we will be also designing two styles of shipping cartons and PLUs. Our intent is to develop a one on one relationship with winner of bag contest to design matching cartons and PLUs as follow up projects Shipping cartons are also often used in stores to display bags or fruit. Cartons are simple 4 color die cut print or 6 color flexo process - if you are familiar with print and required deliverables please note as that will assist our decision process. Additional follow up projects might include marketing materials, website pages, etc... Our intent is to use contest winner designer as needed for these projects.
US$749 Silver package
Every design category has flexible pricing for all budgets. Product packaging starts at £359.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Classic Harvest collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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