chrisWk got their new product packaging by running a design contest:
Package Design for an Existing Pasta Sauce and Book Package
Check out chrisWk's Product packaging contest…
Food & Drink
7:47 Gratitude Experience (box)
Description of the product
This is a box that will be sent to people attending our upcoming virtual dinners. The box has our book, and our pasta sauce, and a nice letter in it. This box needs to be simple / minimal, and inviting people to come enjoy our 7:47 Gratitude ExperienceTM
Description of the product target audience
People who need to feel comfort. Mothers and Fathers that are in business. And are executives of companies we're selling into.
We would love the Box to be designed AS CLOSE AS Possible to the aesthetic of the "Pasta Sauce" label that we've attached above. We envison the biggest words on part of the box to say "7:47 Gratitude ExperienceTM". and near it say, "The Secret Sauce for Human Connection". We would love to have our gratitude question somewhere on the box, "If you could give credit or thanks to one person in your life that you DON'T give enough credit or thanks to, who would that be?" We would love the box to somehow that the flavor is "Spicy Gratitude". If it fits, (optional) can you find a place to put our one-liner: "Even at the highest levels of success, business leaders and their teams are lonely, isolated and disconnected. We help companies create meaningful connection through the 7:47 Gratitude Experience — an evidence-based framework that helps leaders build community and strengthen relationships."
What to avoid
Avoid too much orange. Really want this to be the same neutral colors from the sauce label.
9 x 6 x 6 standard shipping box. Attached is the exact die line from the printing company.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
chrisWk collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
ENG Young people between 14 and 37 years old for their improvised lunches and dinners and for those over 37 to solve a
predominantly male target goup, age >35, well-educated,
The people buying my product would be mostly moms for their kids and office goers as well
Foodie and Curious Women (or men), 30-55, with higher than average income. Prefer local, authentic and non-industrial fo
Sophisticated consumers who value health and nutrition and are willing to pay a premium for quality.