lonross got their new product packaging by running a design contest:
Packaging Redesign for Cookies
Check out lonross's Product packaging contest…
Food & Drink
Fun City Foods, Inc.
Player's Choice Card Cookies
Description of the product
Player's Choice Card Cookies are delicious shortbread cookies shaped like mini playing cards.
Description of the product target audience
Player's Choice card cookies will be sold in gambling markets such as casinos, bingo parlors, cruise ships, and card rooms.
Gambling is a main theme associated with these cookies. Let's not take ourselves too seriously: these are mini playing card cookies. The product is a fun indulgence but it is also a quality snack. The name 'Player's Choice' denotes a certain exclusivity - these are high quality cookies but not high priced. They are expected to be a staple of every casino gift shop. They are as much a souvenir as they are a treat. Package must have a window so that the product can be seen. The old package (image provided) was a clear. We are leaning away from this format but if a interesting design with an all clear packaging is presented, we will consider it. The rear of the package must have space to include Nutritional Panel and Ingredients, a story about the card cookies, and barcode and contact info. The bags will be laydown or pillow bags. No depth measurement. Images of the old package are included. This package is more than 25 years old. We are looking to update the look. Attached are the following: 1. New Logo (Players-Choice-Logo-13-print). This is an AI file. 2. Image of the old packaging front. 3. Image of the old packaging back. 4. Images of the actual product.
What to avoid
The product should not be Las Vegas focused. We intend to broaden distribution beyond Las Vegas. We are looking for a more general gambling theme. The old packaging used campy line art and white outlined lettering. We would like to stay away from this look.
There will be two sizes available: Small Bag (2oz): 5.5" x 4.25" (Bag may have peg hole at top) Large Bag (12oz): 10.5" x 6.25"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
lonross collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Francesca has done a wonderful job and is a pleasure to work with! I highly recommend. She is very creative and responds quickly. Thank you so much for all your help!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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For this product our audience is a mixture of bio hacker, man who want to be high performer and female that want to lose
all humen, all ages , medium- high income level