Baby Mum-Mum is the original rice teething biscuit brand in North America, parent trusted for over 25 years. All Baby Mum-Mum teething biscuits are allergen-free, gluten-free and non-GMO Verified. Baby Mum-Mum is made from premium Japonica rice – the same rice species that is used for sushi. This provides the best flavor and quality.We believe in a short ingredient list, as well as minimizing the use of fat, sugar and sodium in all our products. Baby Mum-Mum products are baked with no added fats or oils. They dissolve easily and are designed to be easy to hold, which makes it a perfect no–mess first solid food choice for your child.
Description of the product target audience
Our product would be enjoyed by babies as a first solid food and purchased by their parents. Parents will be shopping in the baby food section of their local grocery store or online.
Baby Mum-Mum has been enjoyed for over 25 years, keeping the same classic look and feel. We are looking to update the classic design while modernizing it to appeal to today’s busy mom. We also don’t want to lose the connection to 25 years of loving fans! Choose to redesign one of our two Organic flavours: Blueberry & Goji or Sweet Potato & Carrot.
Some elements to consider:
Modernizing the Baby Mum-Mum logo (while keeping the familiar font)
Creating a less cluttered look
Highlighting product ingredients (rice, fruit and or vegetable)
Calling out key product differentiation – Allergen free, non-GMO, easy to hold.
Keeping or removing the baby
Changing product name from Rice Rusks to Teethers
Please also note that product may sit on shelf beside our "Toddler Mum-Mum" Rice Crackers. We would like consumers to associate the two together.
Winning designer will have opportunity to build out variants (1-4 SKUs) as a separate project.