johnhandbury got their new product packaging by running a design contest:
3pk Design Direction Amalfi Tonic Water ITALY
Check out johnhandbury's Product packaging contest…
Food & Drink
Amalfi Tonic Water
Description of the product
A Tonic water that uses Amalfi sfusato. Bottled in Italy. A premium quality sophisticated product.
Description of the product target audience
Target: Sophisticated, unisex, Tonic water drinker aged 30-49 Yrs
The design is to have the sophistication, feel and detail of typical "alcohol branding" (this is very important as the look of the product needs to be able to sit with Gin brands comfortably). It is to be a confident design with a focus on copy; not looking for any cliché / stereotypical designs. References to classic Italian design / alcohol / confident / copy branding.
What to avoid
None or very limited use of Lemons – This is a Tonic water. (Do not want consumers to think this is a Lemon drink. Tonic water design does not typically have lemons on it)
Cluster die-line enclosed
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
johnhandbury collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Middle to high-end consumers as the price point is higher than regular frozen waffles.
Specialty coffee drinkers, People that care about their coffee, people that want to make coffee on the go or camping, pe
Someone who is used to or willing to pay a little more for better quality ingredients. We want this to be a "lifestyle"
Typical customers would be anyone one looking to improve their sleep quality and lose weight if they are using the produ
Anyone who wants to improve their sauce game or spice rub game. It's definitely a good replacement for ketchup.
-The coffee will be mostly used by people between 25-40 years. Most customers will be female. But also men will buy it.