ukrit got their new product packaging by running a design contest:
Powerful, innovative, and caring health food packaging design for Meditek
Check out ukrit's Product packaging contest…
Medical & Pharmaceutical
M.E. Meditek Co., Ltd
Description of the product
NutriPack is a ready-to-use meal for patients with eating disabilities (tube feeding patients). All natural ingredients and non-chemical preservation technique that gives NutriPack 2 years shelf life. We have a patent on the packaging and delivery method of the product. Development was done as a collarboration with hospitals and verified nutritionists.
Description of the product target audience
Our current customer includes hospitals/clinics around Thailand as well as secondary suppliers around ASEAN region. Target audience for this product are: 1)caretakers/relatives of at-home patients (Nurses and relatives) 2)rural hospitals/clinics that lack resources (budget is very important) 3)patients/doctors who prefer natural food and minerals (we are the only one in the market with only natural ingredients) Competitor: Currently, there is only one or two main competitors please see ‘com1’ file attached. Both products, however, are not ready-to-use as they are in powdered form nor are they natural.
Hi! This is a repackaging project for the product. Since the initial solo launch, we are now expanding, working on formulas for patients with conditions such as diabetes (low-sugar), high-blood pressure, allergies, etc. Ideally, we hope to establish a complete product line of high-quality natural meals for patients. We want to convey our consumers the quality of ingredients, natural process, clean, easy-to-use but has visual credibility, safe, fresh, appetizing. Front side The front we would like to increase our brand identity, highlight our strengths, differentiate ourselves from chemical processed patient foods. Concept and some key points: >Strong imagery (real or animated) is desired but we also need to highlight each formula so consumers won't be confused. >Main ingredients are: Pumpkin, Tuna, Egg, Banana. >We would like consumers to know that our product is all natural, preservatives free, rich in Omega 3. > Weight Back side: The back is pretty standard for medical food where these are listed: >Ingredients and nutrition facts (7 ingredients) and allergy note >how to use (visual guide if see fit), how to store >validation standards (we can send you AI files for our ISO, GMP logos as we are certified). >Manufacturer, Distributor, >expiration date. > legend (currently it is a see through column with volume legend but we are open to suggestions) A highlight would be how to contact us; our goal is to retain customers and convert initial orders to repeated monthly orders. The design in English is fine. Our aim has always been to produce high-quality affordable products for everyone, always contributing to the nation's healthcare system and general wellbeing. Thank you so much and looking forward to what’s to come!
What to avoid
Normally, color tone for medical related products here are either blue or purple but we are completely open to suggestions. Ultimately, the product should provide feeling of security, health benefits, and high-quality.
250mm x 140 mm (Vertical) Design will be printed on PP plastic packaging.
US$749 Silver package
Every design category has flexible pricing for all budgets. Product packaging starts at £359.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
ukrit collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Fantastic designer, came up with an eye-catching label for our condiment bottles that was far better than anything we were thinking about. Highly recommended!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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