Physical Fitness

Affinity Nutrition

https://www.affinitynutrition.net/

OurAffinity

Natural Premium Protein Bar Bridging the gap between sports nutrition and health nutrition bars

Everybody from a professional athlete to somebody trying to control their diet. This includes gym users, runners, swimmers, cyclists. Anybody who is active and understands the need for protein as a source of recovery. As our product will be seen as premium our audience will usually be of medium to higher income. The main demographic age is 18-30.

There are 3 different flavours (cookie dough, mint chocolate, peanut flapjack) - we require a packaging design for the bar wrapper with the ONLY variation being a COLOUR or IMAGE showing the different flavours. All other features of the design should REMAIN IDENTICAL. See link below which highlights a consistent design with simple flavour variation: https://one1brands.com/collections/all Required text for front of packaging (order in importance) - OurAffinity Protein Bar (Product name) - Affinity Nutrition (Company name and logo) - 'Natural Ingredients' - 'Cookie Dough', 'Mint Chocolate', 'Peanut' (Flavour variation) - '20g Protein' - 'Non-GMO' The back of the packaging needs space for an ingredients list, macronutrient profile, barcode, company details, best before date. See the attachments below which were concept designs created in-house. We like the idea of geometric shapes and design feel across our brand. The images which show green geometric shape patterns are a border style to the bar. We are looking for lighter colours to be used, especially factoring the green to emphasise the natural element. The designs we have created are too complicated, there's too much going on, simplifying our chaos is key. We were very impressed with our first flyer with a white overshadow and simple geometric shaping (attached as 'FRONT'). The market for this product is entering into is very saturated so standing our on a shelf can prove difficult. Look to design something which is going to catch the eye of the consumer and attract them to read the important information on the front of the bar. Keep thinking premium, we want our customers to feel like they've come across something special in finding our innovative new product. We have come across vectors in the past which have allowed a graphic image of the bars to be produced, as shown on the images at https://www.stack3d.com/2018/06/mountain-joes-rocky-road.html Seeing the designs in this format would be very encouraging. Think outside the box! Innovative ideas and 'out there' designs could catch our eye the most. Below are some further links for design inspiration and our favourite competitors: - https://one1brands.com/products/cookie-dough-chocolate-chunk (see flavour variations of the link above) - https://www.primalpantry.com/product/mixed-box-15-x-55g-primal-protein-bars/ -https://www.shutterstock.com/collections/97161590?verification_code=5bf95a6bdffcac67e1887f44fc9b2e73&utm_source=collections&utm_medium=copylink&utm_campaign=lightbox For more information or to discuss anything further please get in touch via tom@affinitynutrition.net

See attached image 'Packaging Dimensions'