5 Different Cracker Bags. All for an elementary school market. Bags must be cute, not scary, and be non denominational (no religious holiday themes). Clear sections of bags preferable so kids can see the crackers inside. Everything else is open to artistic interpretation. We have listed our preferences below for each bag. We want kids and food buyers to receive our product and know that it's a Smart Foods product just by looking at it.
Our previously used cracker bags are attached so you can get an idea of what worked for our market before. These still work pretty well, but it is time for a redesign.
Bag #1 - Halloween Bag - Serving Troll Shaped Crackers. Use darker fall type colors like oranges and browns. Use images like pumpkins and cute jack-o-lanterns.
Bag #2 - Winter Bag - Serving Gingerbread Shaped Crackers. Use colors like blue, white, and green. Use images like snowflakes, snowmen, pine trees, and gingerbread people.
Bag #3 - Valentine's Bag - Serving Heart Shaped Crackers. Use colors like red and pink. Use images like hearts and themes like love.
Bag #4 - Spring Bag - Serving Spring Shaped Crackers (Flowers, Ducks, Sunshine). Use bright colors like green, yellow, and blue. Use images and themes like sunshine, grass, flowers, and butterflies.
Bag #5 - Got Milk Bag - Serving Cow Shaped Crackers. This is open to artistic interpretation, but the previous bag "Mookie Crackers" was a huge hit and we would like to stick with something very close.