alextclark1 got their new product packaging by running a design contest:
Pure and Simple Health & Wellness Resistance Bands Box To Appeal To Men.
Check out alextclark1's Product packaging contest…
Description of the product
Our product is a resistance bands set. It has 5 different bands, 2 handles, 2 ankle straps, a door anchor, and a drawstring carrying bag. The bands range from 10 lb in resistance to 50 lb in resistance. The colors of the bands are light gray, darker gray, charcoal gray, black, and our brands blue.
Description of the product target audience
Our target audience is going to be men that want to build/maintain lean muscle and improve mobility/flexibility. A lot of boxes in our industry have jacked dudes yelling on them and we don't want that kind of design. We want this product to appeal to the everyday guy who's busy, wants to build/maintain lean muscle, and live a healthy lifestyle. Our customer is much more interested in quality than cheap junk and that's what we're going for in this product. The highest quality band set on the market and that's how we plan to position ourselves on Amazon. Our customer is in the age range of 30-50, has a high level of income and, like i said, values quality. A premium feel is important to them.
I want a very clean, modern, and simple box designed. I want this box to have the feel of a premium product. It's so clean that it stands out even in its simplicity. Colors - I would like the box to have either a black or white base color. Our brand is about Purity so white comes to mind but black could work too. As far as supporting colors, our main color is blue (see brand guidelines attached). Ultimately, we are going to use blue, black, white and dark gray throughout our branding (website and social channels) (see brand guidelines). Fonts – I would like the fonts from our brand guideline used on this box. Montserrat regular, light, and roboto. Top – The top of our box should either have nothing on it or a very clean and simple design. It could be our symbol and logo, it could be our symbol alone, it could be a rectangle outline design. Something clean, minimalist, pure. Front of box – The front of our box should have our logo and title of our product which is Purely Fit Bands. It could also have our slogan – Pure. Simple. Results – but this is not necessary. I’m not sure what image could go on the front (or if an image is necessary). Bottom of box – On the bottom, please include the FNSKU barcode over a white background (see attachments) and that our product is made in china. I don’t know what should go on the sides, or back of the box but I do know that I want specific items on the box spanning across those three sides: • Call to Action section bringing them to our website Headline: Join The Purely Fit VIP Sub headline: Access exclusive instructional videos, workout guides, nutrition guides, and activate your 12-month warranty. Instructions: To access the exclusive VIP area simply: 1. Go to livepurelyfit.com/vip 2. Follow the prompts 3. Enjoy your free resources • Section about our Brand Headline: Live Purely Fit Sub Headline: Pure. Simple. Results. Body: Welcome to Purely Fit. We’re everyday people striving to live our best lives. We value our health so that we’re able to do the things we care about, in the present and for the future. We stay away from trends and fads while focusing on basic truths in fitness and nutrition. Join us on our mission to simplify health and wellness by going to livepurelyfit.com/vip • Section about the product Headline: The Only Bands You Need Sub headline: Burn Fat, Build muscle, Improve Mobility and Increase Flexibility with Purely Fit Bands. Body: With five levels of resistance, handles, ankle straps, a door anchor and a drawstring backpack carrying case; you can get a full body workout in anytime, anywhere. Supplement your gym workouts with band workouts or skip out on the gym all together. Included with your bands is a workout guide and access to our Purely Fit VIP area which includes exclusive instructional videos, workout guides, nutrition guides, and your 12-month warranty. Go to livepurelyfit.com/vip to join today! • Warning Label Text: Warning: This product is not a toy and should not be used without adult supervision. Image: Black/White Warning Icon “The Only Bands You Need” section may not be necessary, but I’ve included it for now. If it does not make sense to include that and is making the box look texty/clunky, we can remove it. Ultimately, I’m going on 99 designs because I want your expertise as designers and don’t know exactly what I want this to look like. Hopefully what I have provided is sufficient to get us started down the right path. Additionally, the text I provided in the above sections may change throughout the design process but won’t be significantly longer or shorter than what I provided. I just wanted everyone to have an idea of what I wanted on the box. Please don’t hesitate to reach out with questions and look forward to working with you all!
What to avoid
Images of overly jacked people. Colors and fonts outside of our brand guidelines.
Please review the Dieline PDF
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
alextclark1 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
It's always a pleasure to work with Ara Ras. Very patient, creative, impressive, and very easy to work with. Highly recommended! We look forward to all our future projects. Thanks
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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