lihachev.SA got their new product packaging by running a design contest:
Redesign of the packaging, Brand - the market leader of cooking soups in Russia
Check out lihachev.SA's Product packaging contest…
Food & Drink
Public Joint-Stock Company «RUSSKY PRODUCT»
Description of the product
The “Super soup” brand is positioned as a premium product being the most expensive among products. Personal identity of the product is that it is home cook and specialise in traditional recipes. Consumers insight - tasty soup that has minimal cooking time. Brand essence - Taste in a quick way. The key distinctive quality of the “Super soup” brand are natural meat in the form of minced meat or slices, absence of glutamate and other flavour intensifiers, as well as natural species in the recipe. THE FOCUS FOR THIS CONTEST IS ‘chicken soup’ flavour. The composition of the product includes: small pasta, salt, onions ,carrots, parsley, red sweet paprika, green onions, garlic, flavor "chicken broth", sugar, vegetable oil, yeast extracts, chicken meat powder, turmeric, acidity regulator, black pepper extract. The cooking time of the soup for 10-15 minutes. There will be more work for the winning designer in a 1-1 project to complete the different product flavours. Please note that product line of soups: Pea with bacon; Chicken; Meat; Kharcho spiсy tomato soup with lamb); Mushroom noodle-soup; Borsch (beet-root soup with meat, carrot, potato); Laghman (noodle spicy soup with beef).
Description of the product target audience
Key consumers: women (60%) and men (40%) aged from 25 to 45. Income: low, medium Country: Russia
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
lihachev.SA collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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