tone.hawkins got their new product packaging by running a design contest:
Retail Packaging Needed For Award-Winning Exotogg Inflatable Gilet. Keep Warm Using Just Your Breath
Check out tone.hawkins's Product packaging contest…
https://www.exotogg.com -OR- bit.ly/bike-exotogg
Description of the product
Exotogg keeps you warm outdoors using just the power of your breath. An award-winning inflatable gilet that packs lighter & smaller than down, and still works in the wet. 4 breaths is enough to surround you in an insulating layer of air.
Description of the product target audience
Anyone who is sedentary outdoors and doesn't want to get cold. Initial market is motorbikers, campers, hikers. Bikers: 40+ years old, fairly affluent, ride bikes for fun rather than necessity, 90% male. Hiking and camping markets likely younger and more evenly split on sex.
Retail packaging - a box. Extra flap inside with logo, maybe small "Getting Warmer" text (so it opens away from you, then towards you). Full colour. Should have a picture of the product, and maybe some of the niches where it would be used? Motorbiking, paragliding, camping etc. I have some images that could be used: https://drive.google.com/drive/folders/19_MtnaagVgvo5xXfR4ZmsXKnNbLmQrZQ?usp=sharing We are environmentally aware, so the packaging needs to be recyclable and eco-friendly. Should include this fact on the packaging. It needs to have a splash of orange on there somewhere, to match the brand colours and the repair kit artwork #ff8029.
What to avoid
It needs to look premium, high-quality, and desirable. Some gentle humour is ok too. Avoid anything that doesn't make shoppers want to buy it! :) Avoid anything too niche-specific; this needs to be relevant for a wide range of outdoor applications.
200mm x 200mm x 30mm internal dimensions. Copy can be based on this site: https://www.exotogg.com/cartflows_flow/flow-1-sales-flow-2-4-2/245-3/
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
tone.hawkins collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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