We are releasing a new line of cold coffee drinks in the coming months. We need help putting together a packaging design for the box we are going to put these cold brew drinks in.
There will be 12 to a pack and we would like them to be able to fit in a refrigerator, like the Red Bull pack picture I've attached to the brief
Description of the product target audience
Anyone who drinks coffee!
Our market is currently middle-aged women who shop at wholesale companies but we are hoping to reach more of a millennial-aged consumer with the release of a cold brew.
We need a box designed for the cold brew.
We would like our logo to be on each side, not have the box cluttered with information, it has to say somewhere where consumers can read it that the items need to stay refrigerated.
I've attached a picture of our current packaging for reference but it does NOT need to look similar to this new one at all.
I've also attached a picture of what the cold brew cans look like.