How jsiegfried started their product packaging journey
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Food & Drink
Mediterranean Dried Fruit Blend
Description of the product
This is a 40 oz blend of Organic Dried Fruits. It is made up of Organic Dried Figs, Organic Dates, Organic Mulberries, Organic Prunes, and Organic Green Raisins. It is meant to be a quick and healthy snack.
Description of the product target audience
The target audience is younger people looking for a healthy snack, but also for older demographics looking for the health benefits like fiber that these fruits offer. Our immediate business would be with club stores, but we want a concept that will span wider retail opportunities. It is a premium organic product with and a blend that is unique on the market.
We want a design that is glossy with a white background, bright color. Appetizing and clean. On the front we want the the logo, the name of the product, the size of the product, and a "window" that shows what the product looks like inside but is really just a picture of the product inside.
On the back we need the nutrition table, description of the product and its benefits, best by, distributed by, organic certified by PCO, Processed in Turkey. That is the basis of what we want for the concept layout. I have attached our former designs, which we liked, but which did not fully satisfy the look we are going for, nor the tastes of the retailers. There were a few other concerns with the attachments as well, mainly that one may be too dark overall, and the other too difficult to read.