dmattes got their new product packaging by running a design contest:
STROH Austria - Ready to Drink Can "STROH & Cola"
Check out dmattes's Product packaging contest…
Other color requirements
Pantone 1585C as base color
STROH Austria GmbH
STROH & Cola
Description of the product
The product is a ready to drink product with 5,5,% Alcohol content that is a line extension tot he classical STROH Inländer Rum products. The packaging is a classic/standard 330ml beverage can.
Description of the product target audience
STROH & Cola is a “standard mixer” that we are now producing in a convenient pack. Primarily male target group between the age of 20-40. The product is used as a refresher and “soft” longdrink. Consumers usually perceive STROH as “high alcohol content”.
Must have: Pantone 1585c as base color. Should somehow reflect elements the Original STROH designs (brand recognition). Orange base color to really "shine" from the retail shelf.
What to avoid
No Go: Any elements that do not comply with responsible drinking... no kids, etc...
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
dmattes collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
See further information in the briefing and in the attachment.