Fortuna got the brief after I rewrote it the second time. Almost nailed it from the start. Just needed a couple tweeks and it was spot on.
Fortuna was very polite and even though my requests were only minor, it was no problem. Can't thank him enough.
It was frustrating to watch other designers copy what he was doing and present them as their ideas, that's not designing.
Thanks again to Fortuna and to 99 designs for making this possible 😃
We love our new design, what a great way to get multiple designs to choose from. Our brief was answered!
Looking forward to our next project
Best designer I have ever used with 99designs. Top level designer!!!
- St. Pelmeni
Awesome, as always. Great to work with. Timely responses.
Great packaging design!
How postID started their product packaging journey
What colors do you want to see in your design?
Other color requirements
Logo is in CMYK 100 – 0 – 85 – 55
we also use CMYK 34 - 0- 85 - 0
What industry do you think your business is most related to?
Food & Drink
Kollagen (also include as tagline-> bærekraftig kollagen av fisk)
Description of the product
Sustainably sourced pure collagen hydrolysate from fish. Created from protein source that is usually discarded.
Description of the product target audience
We started as a small shop serving customers that are ”very interested” in the natural life and organic food segment. This is the segment that would prefer to know every single detail of our value chain, and they are extremely conscious about everything they do. They care about the environment, their own health, care about others and are typically liberal.
More and more our customer base have grown to also include a segment that choose organic as they view organic as a sign of higher quality. They are not necessarily willing to give up on convenience of modern living and still prefers a modern design and technology.
Generally our target audience are middle classed females 25-45 years of age in Norway.
Design the stand up pouch for fish collagen hydrolysate product. We are planning to expand and add more products at a later stage to make a complete product line. We therefore wish to work 1-to-1 with the winning designer at a later stage.
We want it to be easy for the customer to see what kind of product this is. It should be clear that it is made from fish.
We have not yet decided on all of the text but we want the setup for the backside to be as shown in the attached image (except there will be no product window).
What to avoid
Avoid copying other collagen products or using brown kraft paper/jute background. Don't make it look too scientific/boring