dan.schuler-jones got their new product packaging by running a design contest:
Wine Label for Ranch Theme
Check out dan.schuler-jones's Product packaging contest…
Food & Drink
Bar V Ranch
Bar V Ranch
Description of the product
A red wine blend from Santa Barbara County that will serve as a second label for a premium estate winery.
Description of the product target audience
No specific demographic except 21+. Most of our consumers are from LA but we really want to get this right for local Santa Barbara. Price point is $25-30 a bottle.
This is a second label for Vincent Vineyards. We have a second label currently called V Ranch, which I've included a bottle shot of, but we'd like to tweak the design and rename as Bar V Ranch with a slightly more Santa Barbara/Santa Ynez western feel to tie in with the area. The 'western' theme we're looking for should be more laid back ranch life, rather than Wild West.
What to avoid
Anything Wild West or hokey. Label should still be elegant while sticking with ranch theme.
4.08" x 3.5"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
dan.schuler-jones collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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