There is 5 differents flavors (Sea Salt, Thai Sweet chili, Sriracha, Hikory BBQ and Cheddar Cheese). We would like to distinguish them with different colors (or something else). But we must still recognize it as same "Banana joe chips" product.
Pack will be a stand up pouch, in a premium foil (aluminum or thicker foil). Not pillow pouch like a potato chip.
We want a design that give a NATURAL/ORGANIC/HOME-MADE image of our product. Something simple, without too much information on the front. Colors should give a heritage, health food product feel.
We must understand quickly what we are selling (Banana chips).
We are a small company so our name is not well known. The product itself is more important than our name (Banana Joe).
ON THE FRONT, we would like to see :
_Our logo : "BananaJoe"
_"Crispy banana chips"
_Flavor: ie "Thai Sweet Chili" | "Sea Salt"
_Highlight : "PROBIOTIC + PREBIOTIC*"
_Logos : Non-GMO Project + GanedenBC30 (files)
_An hand drawn photos of banana/ tree banana/ banana chips (so far images with a photo of a banana does not work well as a banana is not so pretty.) You can use our image of the chip if it works for you, but it tends to loook commercial which we want to avoid.
_NET W.T. 1.4 oz (40g) [minimum size = 3/16 inch (13.5pt)]
ON THE BACK (Please do it too, it's really important for us. It's where we can show that our product is a good option for our customers)
"Ingredients: Bananas, rice bran oil, maltodextrin, cane sugar, salt, chili powder, citric acid, natural flavors, yeast extract, Inulin (natural dietary fiber) - Package in a factory that also handles milk" [Minimum 1/16 inch (4.5pt)]
Nutrition fact [9.5cmx4.3cm]
Bar code [3cmx2cm]
"PRODUCT OF THAILAND" [2/16 inch (9pt)]
"Distributed by Banana Joe Inc., 71 McMurray Rd. Suite 104, Pittsburgh, PA 15241, Phone: 412-854-9012" [min 1/16 inch (4.5pt)]
_Story about our product:
"PREBIOTIC + PROBIOTIC?
70% of your immune cells reside in your gut. Prebiotic and probiotic are the key to a healthy gut with a balanced and diversified population of good bacteria. These good guys are PROBIOTICS, GanedenBC30, and improve your digestive and immune health*. But they need some good food to thrive: PREBIOTICS.
*As part of a balanced diet and healthy lifestyle
1The effect is shown with 5.5g Orafti HSI per day. This product contains Xg per serving. "
"Supports digestive health" + "Supports immune fonction" + "Enhances protein utilization" with logos (See examples on Farmhouse cultures package)
" Our bananas are handpicked while still green, before most of the sugars develop, for lower sugar content. Plus, it’s a natural source of prebiotic!"
_Link/invitation to follow us in social media :
website: Bananajoechips.com / Facebook: BananaJoe / Instagram : #bananajoechips
_ We would like to put funny fact on the bottom of the package. Need something that indicate it. like "See at teh bottom for some funny facts"
_Good facts/values about BananaJoe we would like to say (on front or back):
NON-GMO - Vegan - Good source of fiber - Gluten free - Nuts free -
Over 2 bananas per pack (writen or image of 2 bananas)
We give 10% of our benefits to charity.
In files, you can see some packaging of competitors products.
We have the same type of package (Dang, Bare, Hungry buddha, Barnana). There are not examples to follow for design, just some examples of what already exist on the market.
We like the "simplicity" of Barnana and Farmhouse culture package. There is not too much information - and some logos to dazzles the eye.
You can also see attached our current pack. We need to change it because US consumers think our existing pack is too wordy and fussy. We also need to switch to a stand up pack as opposed to a pillow pouch we have now.