I want to use the same general structure for the line extension as we have for our original flavors in the "FC new editable" attached (use this as source for fonts). Though this project is for only one flavor, we'll need to do some production work to do the other 8 wrappers and, if all goes well, more design and production for the retail boxes. I need to have all this done by Jan 15.
I did a mock up to help save you time.
The thing I need you to design is the front panel where the logos are and the sunflower image.
You should replace the sunflower with fruit.
The flavor you'll do first is apple raspberry.
I would like you to show me 2 designs -- one an image with both an apple and raspberries and another with just the raspberry (one or more raspberries).
There will be 12 versions/flavors of this wrapper in all (note that the sunflower flavors in C are already done). Please submit a suggested palette for the rest.
A. Just Fruit: apple cherry, apple blueberry, pear strawberry, pear raspberry, pear blueberry.
2. Fruit + Chia: apple raspberry, apple strawberry, apple blueberry (for these I would use the same flavor colors as in #2 but with a polka dot or other pattern in the flavor color to show it is a chia bar)
3. Sunflower: Fudgy Chocolate, Apple Cinnamon, Coconut Ribbon (these colors are already chosen, see our website)
On of the artistic challenge is to see how you can integrate the QR code into the design as we've done with the sunflower image.
We made the sunflower QR a circle by adding meaningless code filler around the square QR code.
Other things to pay attention to on that panel are font size v. ZEGO logo size v. Columbia Gorge Delight logo.
Please play with that to see what you think looks best. This is transitional packaging.
We will eventually drop out the Columbia Gorge Delight logo. As for the top and bottom panels, please align things properly for me and fix any font issues or spacing issues you see.
You can pull the images off the source file for the "FC editable" file.
Leave the UPC image out but keep the white background.