- We'd like to switch the packaging of this product from a jar (see currently on https://zookiescookies.com/) to a box, to better allow for visually showcasing the product.
- We'd like to completely change the look and feel of the packaging to be more current, potentially more appealing to females and kids, and more vibrant
- We're ok with the current logo (although would be open to updating and/or tweaking).
- Don’t love black background/cap, would like to explore brighter color palette
Some off the things we'd potentially like to show on the box would be:
1. Visual of the how simple and easy the cookies are to make (see video on front page of website)
2. Visual of how great the finished cookies look
3. A comparison of how crappy traditional Milk Bones are compared to Zookies (see video on site)
4. A really cute and happy kid feeding a really cute and happy dog :-)
What to avoid
Attached is existing label and packaging for reference, but we'd like to explore dramatically redesigning entire look at feel.