Hello! The infinity symbol intertwines with the name of the logo and a dandelion takes the place of the dot above the i . The symbols here are evident and self explanatory. The concept talks about the fleeting precious moment of our lives being immortalized forever, not only for us to relieve it in our memories and looking at a picture, but for the future generations also in which we continue living. There is movement and an almost melancholic dynamic to this concept. You can almost hear the sound of the wind blowing into the dandelion, a single moment captured for eternity in the infinity symbol.