IT company that targets small business companies.
The project included brand naming (new company name) and logo design. English named logo that is clever and sounds good for both small clients and bigger ones.
The project was initiated with potential brand names and the chosen one is "STARTERA".
Name that combines the word start ( First click on a PC / start button ) with "tera" (computing - denoting a factor of 240).

The logo design process included 3 proposals and the chosen one is based on the start/power button, letter S, and cloud (services).
Brandmark is constructed in golden ratio.

The color palette includes fresh sky notes with an orange accent.
Brandmark is paired with a modified contemporary geometric sans serif typeface that tries to convey a technological/futuristic feeling while keeping an elegant design.