MISSION

Create a space where we can normalize talking about death and its aftermath

VISION

Make money, while making a difference.

VALUES

Honest
Authentic
Irreverent
Humorous

What are we doing?

Normalize talking about death and the aftermath. And it’s ok to laugh.

When you are going through it there are times that are actually funny. Creating a space where you can be insanely grief stricken and laughing at the craziness the next minute.

We are creating a platform for women ages 30-60 that are (or have been) the primary caretaker(s) of a terminally ill patient. Typically, a parent.

There was not a roadmap for the practical things that needed to be done when someone dies: get death certificates, service plans, etc. We had to pave our own path.