For a start-up coffee roasting company focused on specialty coffee, I created a logo that embodies an industrial-modern aesthetic with simplicity at its core. The design process began with hand-drawn sketches to explore and refine ideas. I then transitioned to Adobe Illustrator to create a precise vector version, ensuring the design's clarity and scalability. The final logo was presented through detailed mockups, showcasing its versatility and real-world application. This process ensured the logo aligns perfectly with the brand's values and target audience.