eSports or competitive gaming has become increasingly popular over the course of the past 5 years as gaming consoles become more accessible. Networking between players is essential for a console now, with more and more people playing against each other online and the very best professionally competing just like any other sport.

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The consumer needs of the competitive online gaming community have begun to evolve beyond consuming multiple caffeine-filled energy drinks and more towards functional formulations of nootropics. Nootropics are dietary supplements that provide nutrients to help improve mental acuity, vision and focus.