Brief about positive, simple, wellcoming and confident referring to one word that is appropriate in describing it is the word "warm". Then the visual was developed to refer to something that could represent the word, which is "the sun". The sun has the nature to always spread goodness and provide many benefits. the nature of the sun is what inspires the creation of the visual logo.

Then the form of the depiction of the sun is made with a connected effect that signifies the establishment of a good relationship from various parties

in this concept the logo uses soft orange and aquas as colors that have a warm meaning but give honesty