The pages have been designed to not only visually appeal to the reader (inciting him/her to read) but also to ease the reading process. Given that it's a rather technical article, ample amount of white space have been allowed so as to make the reading easier and more 'fluid'. This also adds a feel of professionalism and structure to the pages. The 'Headline' (the subject being tackled on that page) has been announced on the left to let the reader know what to expect with bold large quotes added below to incite his/her curiosity.