Our mission is to challenge people's current perception of their limitations, build leaders, and encourage people to get outside and build healthy habits. We do this through teaching fitness fundamentals, outdoor recreational skills, and the basic use of firearms. Our name, Primal Faction, was chosen as we aim to create a group that dissents against mediocrity in life and gets back to our primal roots as humans. Our target audience is 20-50 year old's who feel unchallenged and want to test their limitations while learning new skills.