We are a young and fresh real estate team (we have to have Keller Williams Realty Boise on any marketing material that we use, it is not actually our slogan) Our target audience is full of entrepreneurs, millennials, boomers and professionals. Eventually we will be expanding into other market areas so being able to use other City names will be important while maintaining the consistency of our brand. (EX. McCall Guru, Seattle Guru or New York Guru)