Carefully constructed based on the Google Material Design guidelines, this icon can double as a logo for the app. A fairly simple graphic element- the tick - has been used to create a symbol aligning with the brand values of 'meeting the targets' and 'getting things done'. The color scheme chosen tallies with the selected domain and use of subtle drop-shadows and gradients provides the necessary material design look in keeping with the current trends. Bold, simple, strong and recallable, this brand identity is certain to stand out in the crowd.