The briefing
''Smash burgers, fries, poutine, milkshakes. All fresh quality ingredients, made in house. Takeout only. Targeting Sunshine Coast BC - teens, families, millennials, foodies, tourists, trend setters, fashionista, small town locals, hipsters''.

The logo is simple and clean. It is a design that works well on different ways. You can use it as a sticker, on a pattern and with type only.

From colors to icon, the idea is to proyect simplicity and a hipster look and feel.