This logo was done for a chain of a cold brew coffee shops, therefore the name is Kold 24.
The client wanted the logo to be clean, minimalistic & geometric, so I prepared a draft that featured a logo drawn by a somewhat single-line shape using only 90 and 45 degree angles.
The client loved it, but asked for the full name implemented as well, featuring the same style of the logomark K24. I did express my opinion on the matter, saaying that it would look better if the letters were drawn in a simple, sans-serif geometric fashion but the client decided to go with this version, which ended up being the contest winner.