The idea behind the logo is to show a mascot that is both trustworthy and likable, who goes shopping full of enthusiasm and confidence because he can now use the PricePulse app, compare prices and save money.

As the mascot is a funny broccoli, it creates an association with grocery shops and fresh food on the one hand and has a sympathetic effect on the user.

The colors are fresh and inviting, suggesting energy and optimism.