The concept of the NeurTX logo comes from the description of the product itself. "It is a combination MRI and neuromodulation medical device that also delivers drugs and genes to the brain" . From this description, the creator uses the mri tool symbol to become part of the logo with the aim of making it easier for the public to describe the product itself. Furthermore, the image of the drug is also included with the logo using the depiction of the "+" symbol. And no less important than the meaning of a logo, is the branding process. Therefore, the two symbols were combined with the letter "n" which is the initials of the brand's first name. This will certainly make it easier for customers to remember the NeuraTX brand from its logo. Even in the future, the logo will be easier to stick in the minds of consumers even though it will be used without the need to use the brand name underneath. Finally, the logo is also made simple to make it easier to apply it to various media.