The SupaGum logo was designed to align with the brand's identity as a functional wellness product targeting mental clarity, focus, sleep, and energy. The design is modern, bold, and versatile, reflecting the dynamic lifestyles of the target audience.

The font is a custom sans-serif, bold and rounded to evoke trust, energy, and approachability. It communicates modernity and reliability—qualities that resonate with high-performing individuals seeking wellness solutions.

The primary color, #4AB7C3, is a calming and energizing shade of teal, symbolizing focus, clarity, and vitality. This balance of wellness and productivity represents SupaGum’s mission to enhance energy and relaxation.

The slogan, "Elevate your mind - Bring Your A Game," placed directly under the brand name, emphasizes mental clarity and peak performance.

This simple, memorable logo ensures scalability and appeals to diverse personas, positioning SupaGum as an innovative leader in the functional wellness space.