This logo is designed for Ascend Commercial Partners, a brokerage specializing in the sale of buildings. It communicates strength, trust, and energy while reflecting the company’s values and offering a fresh visual identity.
Key Design Elements:
Building Icon: The central icon represents the company’s commercial real estate focus. Bold and simple, it clearly conveys the business’s essence.
Brand Initials (A, C, P): The initials are integrated into the icon, forming a modern monogram that strengthens brand recognition with a balanced look.
Color Palette: A golden-yellow (#d4961c) conveys warmth and energy, while the deep blue (#0c2844) symbolizes professionalism, stability, and trust.
Typography: A modern sans-serif font complements the sharp, clean design, enhancing versatility across platforms.
This logo strikes a balance between energy and professionalism, making it a strong, memorable identity for the competitive commercial real estate market.