For this project, I had the opportunity to work with a client who wanted to create a simple, artistic, and memorable logo that played off their last name, "Love." The client's previous logo, a camera shutter with the world in the middle, felt too complex and didn’t quite capture the essence of their brand.
So, the brief called for a design that would make "Love" the focal point of the logo, with an elegant and minimalist approach. After exploring different concepts, I incorporated the client’s preference for the word “Love” to be central, with a design that’s both artistic and clean. I also experimented with the typography of the "L", "O" & "E" in “Love” logo to tie the elements together.
The final design reflects a sleek, modern aesthetic that maintains a strong connection to the brand, ensuring it is both visually impactful and memorable.