Logo for Pathways® - a scalable library of on-demand micro advising modules that centers the experience of first-gen students. From navigating campus resources to engaging with high impact opportunities, Pathways expands advising capacity, closing service gaps and supporting efforts to increase first-gen student belonging, retention and success.
The client asked to emphasize the brand's inclusivity in some way, since students from all over the world live and study on campus. I decided to emphasize inclusivity through working with color. A very harmonious color scheme - lilac, yellow, and mint. The logo scales perfectly, the multicolour allows to create an interesting and bright corporate identity.

https://includifi.com/product/pathways