The logo presented is structured as follows: an image, then the brand name, then the slogan.
The light is composed of a gradient starting with green for the ecological aspect, then yellow and orange for gentle, efficient warmth. The bottom of the light contains two thin white strokes to also illustrate leaves. The fire is surrounded by white outlines to highlight the shape of the flames, and is also reminiscent of a flower.
The mark is written in a thick font for stability and confidence, but without serif for modernity. It's in a dark but soft green, reminiscent of the forest.
The slogan is presented in a thinner, almost manual font. It is written in brown to recall firewood.