Red and light red are dynamic, energetic colors that evoke passion, vitality and excitement. These hues are also associated with joy and happiness, corresponding to the desired brand image of dynamism and fun. Green, yellow and white are fresh, invigorating colors, symbolizing freshness, health and purity.

The Soda Script font was selected for its retro, playful style, evoking the spirit of classic sodas while adding a touch of modernity. Its fluid, rounded design reinforces the idea of conviviality and inclusiveness, inviting consumers to share happy, refreshing moments with family and friends. The font also adds a touch of personality and character to the brand, setting it apart from the competition and reinforcing its unique brand image.