We are a Premier and Premium Toronto Athletic Organization. Our team will be playing Rugby League (RFL) and the first team in North America and Canada to be doing so. We are going to be putting the logo on our Jerseys, flags and selling consumer products with the logo on it, such as hats and shirts. We want to be as much a lifestyle brand (about toronto and toronto culture) as a sports team. We are a movement towards something big in our city.