Since, it will be applied on different types of surface, I have created simple design for SAMHASEYEBROWS logo. As the brief says that the preference color is black & white, I keep it as black & white and nothing too cartoony and the logo is print-friendly because of the less complex design. Sam has a very iconic pattern on his forehead that makes it looks like eyebrows, so I took this is as the key element that i used in this logo. Since this is a logo for a pet branding, I don’t want to make it too light or too bold, not too narrow or too rounded, I keep everything balanced to show the fancy-cat look.