A playful yet sleek illustration to appeal contemporary moms. Moon and stars represent children imagination and their seek for adventures; The flower is there to communicate the eco and fair aspects of products; paper plane represent joy and playfulness. The letter D and L have been merged together to form a unique brand mark, something a bit "college-like" (urban style reference). The logo has been designed in other two, more simple, variations, in order to adapt well to any kind of space and support.