We are a fun burger concept that started on the beach in Florida. Our concept is fun, with an edgy sense of humor, hence the beachin' in our name. Some of our menu items include "The Skinny Beach" and "The Basic Beach". Our target audience is DoorDash consumers. We need an eye catching logo that will grab their attention. We do want to have a girl taking a bite of a burger and we like the idea of it looking like pop-art.