The brand concept I developed is abstract, intuitive, modern and simple. The idea is to bring from a traditional look to an innovative and cozy look. Orange as one of the main colors contrasts better with the dark tones and wooden materials/furniture, highlighting it in a more organic and elegant decoration in the company's office. Taking into account the visual identity with the company's objectives, it will position itself in an iconic way as seen in the presentation so that it can maintain the pregnancy in the various points of contact of the brand.