About the project, as a strategy of branding, I chose to work on the existing brand, because in my opinion, we have to bring an evolution to the current brand, so as not to lose your perception of your audience.

In the Project, I opted for a totally organic format, with rounded curves, bringing innovation, showing the main elements inserted in the main cross that are the dog and the cat, working the color blue and yellow in a gentle way, because they are colors that cause A great impact when saturated, the soft tone takes away this weight and brings an air of tranquility, confidence and serenity.

The brand comes accompanied by transparency, which brings an air of modernity and innovation.