I was recently tasked with giving Hotheads® brand a facelift, including updating the logo, color palette and typography. While the redesign is still underway, all of their social content is beginning to gravitate towards this new look.

I started with developing a color palette that incorporated more neutral tones, and moved their signature pink from a primary color, to an accent color.

I opted to lean into organic shapes and lines, natural tones and less styled models and sets. This adjustment makes the brand feel more youthful, approachable and relevant.

https://www.instagram.com/hotheadshairextensions/
https://hotheads.com