This was a lengthy project consisting of the creation of a monopoly style board, a 60 card deck, the exterior packaging design, How to Play guide, Cup holder, Game peice stickers, and game accessories including branded ping-pong balls, spinners, etc. Additionally, I revised and modernized the existing logo while retaining the core aspects of the design- namely, the cup and bottle shape for the letter 'i'.
This game is now ranking among the top in adult drinking games, and has a continuously growing fan-base.
https://instagram.com/drinkapalooza/